Marketing Research for Decision Making Process

The marketing research links the marketer to the consumer through information. In order to facilitate decision making process, marketing research should aim at collecting adequate information concerning consumers because marketing forms the basis of a company’s strategy. The information may include the consumers medical condition, investments, income, phone calls, travel patterns e.t.c.Marketing research is necessary in new product execution, pricing , promotion as well as products distribution.Advertising We will write a custom essay sample on Marketing Research for Decision Making Process specifically for you for only $16.05 $11/page Learn More A firm basically survives by producing goods and services that meets the consumer needs in i.e. creating goods and services that the consumers are able and willing to buy. Thus ascertaining the demands of consumers before introducing a new product in the industry is necessary for the future viability of a firm. The information that a firm may collect before launching a new product includes the information about the preference of the firms’ products as compared to those of competitors, the consumers average income, information as to whether the consumers are ready to appreciate the newly launched products, the spending culture of the consumers among others. It is essential for a firm to access data concerning the consumers so as to compare the sales of a product with another similar product or sales in a given area as compared to another area and then take the necessary marketing actions such as pricing the products in a way that is affordable for the consumers. This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as well as attracting others It is essential for a company to access as much information as possible from the consumers so as to be able to determine as to whether the firm is up to date with the latest innovations .Innovations nowadays is the key to the organizational growth and those organizations that are lagging behind the latest technology e.g. failure to use internet e.t.c.are finding it difficult to maintain their market share because the competitors are discovering new ideas and concepts each and every day. Therefore, the information that a firm could collect with regards to innovation includes the age of the consumers, information regarding the access to computers, phones e.t.c. so as to develop products that suits the needs of various needs. For instance, entertainment gadgets such as iPods are mainly used by the youth as compared to old people and therefore a firm that produces i Pods needs to target the youths mostly in its advertising. There is a need for a firm to conduct market research so as to take advantage of the dynamic market placeAdvertising Looking for essay on business economics? L et's see if we can help you! Get your first paper with 15% OFF Learn More Marketing research information enables a firm to determine the attitude that the consumers have towards a certain product or its advertising. Consumers may be consuming a certain product due to lack of alternative and so they will tend to shy away from buying the same products once another product with different features is introduced into the market and so rendering the firm to loss a portion of its market niche. Another important reason as to why an organization needs to collect as much data as possible concerning consumers is to be able to know the trends in the market place and determine as to whether the firm will continue to offer the product at a given area or not. If customers reveal a high level of satisfaction, then the organization may continue to offer the products with the existing features and if a certain product does not satisfy the consumers, the firm may decide to diversify the produ ct or abolish it all together and focus on those products that are readily available. This essay on Marketing Research for Decision Making Process was written and submitted by user Desmond Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Essay on Homosexuality and Polygamy

Sample Essay on Homosexuality and PolygamyA sample essay on legalization or not of polygamy should be considered by any student preparing for an interview in the subject of legislation pertaining to polygamy. This topic is one of the more controversial, as some have criticized the practice of polygamy while others support its legalization.The legalization of polygamy has been in the news lately. The topic of this sample essay on legalization or not of polygamy asks students to consider their own views on the subject. It also questions students' knowledge and skills concerning the topic.Individuals who favor legalization should have the right attitude towards polygamous unions. For individuals who do not, they must understand that it is an act that is wrong and should be discouraged. They should also be reminded that the practice of polygamy has no place in a civil society.There are different views on the issue of polygamy. Some of these views the practice as a social and moral issue while others view it as a religious one. These individuals should be reminded that it is a social problem. They should also be reminded that these views are far from being official government positions.Those who favor legalization have different reasons why they believe the practice should be legal. They may point to the fact that the practice brings out children into society. The argument that children are socialized with both the negative and positive sides of polygamy is a good one.Many who do not favor legalization have argued that legalizing the practice would cause a good outcome. Those who do not favor the legalization of polygamy claim that there are many problems with the practice, such as sexual abuse of women. These arguments are appealing to those who oppose the legalization of polygamy.The differing views of polygamists all point to the fact that the topic is one that should be considered carefully by any student preparing for an interview. The example of the sample ess ay on legalization or not of polygamy gives students a great opportunity to learn about the subject of polygamy. This is the type of material that students will need if they are to have a good grasp of the topic.Polygamy was recently legalized in the state of Utah. Students who study this topic are well prepared for the interview. This is another example of how studies related to the topic of polygamy can be used for personal growth.